SALES REPRESENTATION AND CONSULTANCY AGREEMENT
This Sales Representation and Consultancy Agreement (“Agreement”) is made and entered into on [Date], by and between:
Company Name: [Foreign Manufacturer/Seller]
Country: [Country of Incorporation]
(Hereinafter referred to as the “Principal”)
AND
Company Name: [FORTEXGLOBE / ………………………….]
Country: Istanbul / Turkey
(Hereinafter referred to as the “Agent”)
- Purpose of the Agreement
The Principal hereby appoints the Agent as an exclusive/non-exclusive (select) commercial representative and consultant for promoting, marketing, and selling the Principal’s products in Turkey and the MENA Region (Middle East and North Africa). - Scope of Services
- Conduct market research
- Prepare offers and presentations
- Arrange meetings
- Provide monthly reports
- Manage advertising
- Participate in trade shows
- Financial Terms
- Monthly Retainer Fee: [ ……….. USD ]
- Sales Commission: [ ……… % ]
- Reimbursement of agreed-upon marketing expenses
- Exclusivity
The Agent shall operate on an exclusive / non-exclusive basis in Turkey and the MENA region. - Confidentiality and Non-Disclosure
The Agent agrees to maintain confidentiality of all information related to the Principal. - Reporting
The Agent shall submit a detailed monthly report. - Term and Termination
Initial term: 12 months (renewable). Termination with 30-day notice or immediately in specific cases. - Governing Law and Jurisdiction
Governed by the laws of [Select Country] and disputes settled in courts of [City].
Signatures:
PRINCIPAL AGENT
Name:
Position:
Signature:
Date: Name:
Position:
Signature:
Date:
BUSINESS PLAN – MARKET ENTRY ROADMAP
Objective:
To introduce and sell the foreign manufacturer’s products in Turkey and MENA markets, establishing sustainable channels.
Step-by-Step Plan:
- Preparation Phase (0–2 Weeks)
- Gather product data
- Market analysis
- Prepare multi-language materials
- Launch Phase (1st Month)
- Outreach via email, WhatsApp, LinkedIn
- Start promotional campaign
- Send offers
- Business Development (2–6 Months)
- Arrange meetings
- Handle sample testing
- Begin negotiations
- Reporting and Feedback
- Monthly report including leads, offers, feedback, sales
- Online evaluation meetings
- Post-Sales and Continuity
- Logistics follow-up
- Support for new products
- Annual market report
Additional Documents to be Prepared: - Monthly Agent Report template
- EN presentation deck
- Sector-based target customer lists